Sol salinas managing director, accenture digital - mobility, global lead, accenture smart cities2/24/2024 ![]() Waze supplies the app free to users and gathers its revenue from advertisers – companies that can benefit from telling drivers using the system that the end of their journey has brought them just a matter of metres from a restaurant, for instance. Waze has the benefit of the powers of investment and mapping that come with being owned by Google although, according to Clarke, the app software company has been allowed to continue operating autonomously from its big parent. The temptation is to think the game’s up for all other traffic information providers and sat nav services. Anyone who has used Waze – your author tried it out on his family vacation this year – will know that the app has enriched the whole process of using a sat nav device. ![]() This year it expects to surpass 100 million users worldwide – all of whom are contributing to the wealth of data, the accuracy of the maps and the traffic information that the app has to offer. Waze has enjoyed a remarkable increase in uptake. “At present we’re really only at the start of how cities, in particular, will be transformed,” he says. There are two big industries that stand to be revolutionised by massive increases in data – healthcare and transportation, says Finlay Clarke, the UK managing director of the smartphone sat nav traffic app, 6897 Waze. New ways of gathering data can revolutionise traffic and travel management, so is the writing on the wall for the traditional methods? Jon Masters reports.
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